DWY 3 month program

The Acquisition Engine Advisory That Grow Any SaaS
A 3-month advisory program to help SaaS teams build a sharper acquisition system with private strategy calls, direct founder support, playbooks, AI workflows, funnel reviews, and campaign diagnosis.
Prepared by Gui Costa




Our main rule
More traffic will not fix a broken acquisition system
Most SaaS teams do not fail at paid growth because they chose the wrong platform or the wrong button inside Meta, Google, LinkedIn, or Reddit.
They struggle because the system around the traffic is incomplete. More spend into a broken system produces more wasted spend — not growth.
The ICP is too broad
Without a clear buyer definition, every campaign competes with itself.
The offer is too blunt
The message is not sharp enough to cut through and create urgency.
The funnel misses the fit
It does not convert the right people or qualify out the wrong ones.
The creative misses the pain
Ads do not reflect what buyers actually feel or want to solve.
Follow-up is missing
Leads and trials are not nurtured. Demand leaks before it converts.
No learning loop
There is no clear path from market signal to the next decision.
Paid acquisition works better when the entire path from attention to revenue is designed as one connected system.
Random growth experiments create random results
The common pattern looks like this:
01
Launch ads without a sharp angle or a clear acquisition thesis.
02
Send traffic to a generic page that does not speak to the buyer.
03
Judge the channel too early — before enough signal exists to read.
04
Change the campaign before understanding what the data is saying.
05
Blame the platform or paid ads in general.
06
Repeat the same cycle on a different channel with the same broken system.
This burns budget, time, and confidence before the company has actually tested a coherent acquisition thesis.
The advisory program exists specifically to break this cycle — with weekly decision support and a clear review cadence behind every campaign.
SaaS growth needs direction before scale
Paid acquisition should not be treated as an isolated activity. For SaaS, the channel only works when it is connected to a complete system of decisions:
1
Define a clear ICP
Know exactly who you are targeting and why they buy before spending a dollar.
2
Build a reason to act
Craft an offer or angle that creates urgency, relevance, and a reason to click now.
3
Design a conversion path
Match the funnel to buyer intent — trial, demo, lead magnet, or direct qualification.
4
Create ads that speak to real pain
Hooks and creative rooted in the actual problem or desired outcome — not generic claims.
5
Follow up to build pipeline
Nurture sequences that turn interest into qualified users, demos, or booked calls.
6
Run a constant learning loop
Document, review, and make the next decision based on what the market is signaling.
The advisory program is the guidance layer that helps your team make these six decisions correctly — every week, across 12 weeks.
Built for teams that can execute, but should not have to guess

Good fit:
SaaS or app company with existing traction or strong market validation.
Founder or team can execute quickly on recommendations.
Internal marketer, freelancer, or team can implement campaign and funnel changes.
Team wants expert acquisition direction without full agency overhead.
Company wants better acquisition decisions, not vanity metrics.
Usually not a fit:
No product-market fit.
No budget to test paid acquisition.
No one available to execute on recommendations.
Wants everything done-for-you.
Expects consulting to fix product, sales, and retention from zero.
This program is for companies that already have something working. The advisory adds direction, system, and weekly decision support to make execution faster and more precise.
This is an acquisition operating system, not a strategy deck
Venture Compass combines private strategy calls, direct support, playbooks, AI workflows, funnel models, and weekly diagnosis to help your team build and continuously improve a real acquisition system.
This is not full done-for-you implementation. This is not just consulting calls. It is a 3-month advisory operating system for teams that can execute, but need the right strategy, review cadence, playbooks, AI workflows, and decision-making support behind them.
1. You execute.
Your team runs the campaigns, builds the pages, publishes the creatives, and follows up with leads. You retain full control of implementation speed.
2. Gui guides.
Gui reviews the strategy, the funnels, the creative decisions, the campaign data, and the next steps. Every week. On private calls and direct support channel.
3. Venture Compass provides the system.
The acquisition system — playbooks, AI workflows, funnel models, creative agents, and diagnosis frameworks — powers the decisions behind every week.
The goal is not to outsource growth. The goal is to build a smarter acquisition system around the team that already exists.
From Enterprise B2B to B2C apps
Built from real SaaS and app growth work
Venture Compass helps SaaS and app companies turn paid acquisition into cleaner funnels, stronger positioning, booked calls, app installs, and launch revenue.
Begin (Enterprise B2B)
MQLs at $232 each for a B2B automation offer
Combining Meta, Reddit, X, funnel strategy, email nurture, and CRM handoff.
MarketSnack (B2C)
$1.2M generated in 14 days
after a 4-month pre-launch acquisition system
Duck.Design (B2B)
39 booked sales calls in 45 days
at $190.86 per call for a $1.2k to $2k/month subscription offer
LFG Sports AI (B2C)
10k+ app downloads
with US CPI as low as roughly $1.39 to $1.50
Venture Compass (B2B)
Qualified booked sales calls
for our own offer at roughly $8.93 per call in 30 days
LeadStory (B2C)
10M MAU app scaled
from 11 to 225 daily downloads in 30 days
Results vary by product, offer, market, tracking, sales follow-up, and budget. We focus on building the acquisition system and making the real bottlenecks visible.
Results delivered to 30+ fast-growing SaaS companies:
"They are great! VC helped us to increase MRR by 35% in the first month by just applying pricing strategies and improving our funnels"
— Sammy Thuillier, Founder of Maverank
"This has been an absolute game-changer for my SaaS. We're generating leads from Reddit Ads at $8.5 a pop. Most of them qualified."
— Linda Scourfield, Co-founder at Blink
"Before Venture Compass we were burning budget on ads with zero predibilicty. Within 60 days we had a system that actually scaled"
— James Rayes, Founder at demo.io
Full value stack
What you get inside the program
The advisory program combines high-touch strategic guidance with a complete set of assets, AI workflows, and review processes. Here is what is included across 3 months:
12 Private Growth Strategy Calls
Weekly calls with Gui. Review strategy, funnels, creatives, data, and next decisions.
Private Founder Support Channel
Between-call support via Slack, WhatsApp, or preferred channel. Questions, reviews, decisions.
Direct Founder Access
Direct access to Gui for campaign diagnosis, funnel reviews, and strategic decision-making. Not a ticketing system.
SaaS Paid Acquisition Playbook
The Venture Compass process for launching and improving SaaS campaigns — from ICP to signal diagnosis.
B2B SaaS Funnel Model Library
Funnel structures for lead qualification, demo intent, trial activation, and protecting campaign learning.
SaaS Buyer Research Agent
AI workflow to map buyer pains, objections, segments, use cases, and creative angles.
50-Ad Creative Generation Agent
Turns buyer research into multiple ad concepts. Avoids generic hooks. Tests sharper ideas faster.
AI Creative Production Engine
Claude Code and Magnific-based workflow to produce, adapt, and iterate creative assets faster.
Conversion and Qualification Funnel Reviews
Review clarity, next-step logic, buyer fit, qualification, offer strength, and paid traffic readiness.
Weekly Campaign Diagnosis
Review what campaigns are teaching. Lead quality, funnel behavior, signal patterns, what to cut or scale.
SaaS Pricing and Offer Positioning Playbook
Connect campaigns to monetization. Avoid optimizing for clicks or trials that cannot support paid growth.
50+ B2B SaaS Creative Template Library
Ad copy frameworks, visual formats, video script templates, and hook variations ready to use.
Core feature — $7,500 value
12 Private Growth Strategy Calls with Gui
The weekly calls are the core of the program. This is where strategy gets reviewed, decisions get made, and the system gets sharper every week.
Each call is used to review:
Acquisition strategy and ICP clarity
Funnel structure and conversion logic
Creative angles and ad performance
Positioning and offer sharpness
Campaign data and signal diagnosis
Lead quality and funnel behavior
Next decisions and priorities
This is not a check-in. Every call has a purpose: review what happened, diagnose why, and decide what happens next.
Premium support layer — $2,000 value
Support and direct founder access
Between the weekly calls, the team needs to be able to move quickly. These two elements ensure decisions do not stall and questions do not pile up until the next session.
Private Founder Support Channel
Between-call support on Slack, WhatsApp, or preferred channel.
Ask questions, share campaign updates, and get strategic input between sessions.
Quick reviews of copy, ad concepts, or funnel logic without waiting a week.
Keeps execution moving without bottlenecks.
Direct Founder Access
Direct access to Gui — not a junior team member, not a ticketing system.
Campaign diagnosis when something breaks or changes unexpectedly.
Funnel review when conversion rates shift.
Decision-making support when the team faces a fork in the strategy.
The premium layer that makes the advisory genuinely useful week to week.
The combination of structured calls and direct support means the team always has a clear next step — and someone to validate it with before executing.
Playbooks and funnel library — $3,000 value
Playbooks and funnel library
The advisory program gives the team access to two core operational assets built from Venture Compass's real acquisition work across SaaS and app growth.
SaaS Paid Acquisition Playbook
The Venture Compass process for launching, testing, and improving SaaS campaigns. Includes:
Campaign launch logic — what to build before spending.
Creative testing framework — how to structure tests that produce signal.
Signal diagnosis process — how to read what the market is telling you.
Decision checkpoints across each phase of the campaign lifecycle.
B2B SaaS Funnel Model Library
Funnel structures to model and adapt for your specific growth motion. Includes:
Lead qualification funnel structures — filter for fit before demos waste time.
Demo intent funnels — move high-intent visitors to a booked call faster.
Trial activation paths — improve the transition from traffic to active user.
Qualification logic that protects campaign learning from bad-fit leads.
Playbooks are only useful when they match how a real team actually operates. These are built for SaaS acquisition, not adapted from generic marketing frameworks.
AI research and creative workflows — $3,000 value
AI research and creative workflows
Two AI-powered workflows built to accelerate the most time-consuming parts of building a paid acquisition system: buyer research and creative concept generation.
SaaS Buyer Research Agent
An AI workflow designed to map the full buyer landscape before a single ad is written. Surfaces:
Buyer pains and frustrations by segment.
Core objections that slow down conversion.
Use cases and decision triggers by ICP.
Creative angles and funnel messaging directions.
50-Ad Creative Generation Agent
An AI workflow that turns buyer research output into a full bank of ad concepts. Built to:
Generate multiple hook variations per angle — not one generic ad.
Avoid vague or obvious creative that blends into the feed.
Help the team test sharper ideas faster without starting from blank.
Produce concepts grounded in real buyer language, not marketing language.
These workflows replace weeks of manual research and creative brainstorming with structured, repeatable processes the team can run at any point during the program.
Bonuses that speed up execution — $4,000 value
Bonus implementation accelerators
These three bonuses are included to reduce the friction between strategy and execution. They are not the core value of the program — the calls and direct founder access are. But they make execution faster and more consistent.
AI Creative Production Engine
A Claude Code and Magnific-based workflow to produce, adapt, and iterate creative assets faster than traditional production cycles. Designed as an execution accelerator — not a replacement for strategy or creative direction.
50+ B2B SaaS Creative Template Library
A ready-to-use library of ad copy frameworks, visual formats, video script templates, and hook variations. Gives the team a structured starting point rather than building from blank on every new test.
SaaS Pricing and Offer Positioning Playbook
A framework to connect campaigns directly to monetization. Helps the team avoid the common mistake of optimizing for clicks, trials, or leads that cannot economically support paid growth at any meaningful scale.
These bonuses are included because great strategy without fast execution is just a document. The accelerators help the team move from decision to live test without losing a week.
Reviews and weekly diagnosis — $3,000 value
Reviews and weekly campaign diagnosis
The review cadence is what separates the advisory program from a one-time strategy engagement. Every week, the system gets examined and improved.
Conversion and Qualification Funnel Reviews
Structured reviews of the full conversion path — not just the ad. Each review examines:
Funnel clarity and next-step logic.
Buyer fit and qualification gates.
Offer strength and relevance to the ICP.
Paid traffic readiness — is the page ready to receive spend?
Weekly Campaign Diagnosis
A structured review of what each campaign is teaching the team. Each diagnosis covers:
Lead quality patterns — are we attracting the right people?
Funnel behavior — where does the conversion path break?
Signal patterns — what is the data actually saying?
Clear decisions: what to cut, what to fix, what to scale.
Most teams judge campaigns emotionally rather than diagnostically. This review process builds the habit of reading signal — and making the right call based on what the market is showing, not gut feel.
12-week structure
A phased advisory engagement designed to build strategy, validate it through real campaigns, and hand off a system the team can run and improve independently.
Weeks 1–4: Foundation
Acquisition strategy and ICP definition.
Buyer pain and offer clarity.
Funnel blueprint and landing page structure.
Qualification logic and campaign setup direction.
Weeks 5–8: Launch and Learn
Creative angles and ad concept sprint.
First testing sprint — real spend, real signal.
Data review and signal diagnosis.
Funnel iteration based on early behavior.
Weeks 9–12: Scale and Handoff
Scale what works. Fix weak links.
Retargeting and follow-up layer.
Operating rhythm and review system.
Next 90-day roadmap and handoff playbook.
Full value stack and investment
The program is structured to deliver far more than strategy calls. Every element has a defined purpose and a defined value. The 12 calls and direct founder access are the primary value — everything else accelerates execution around them.
12 Private Growth Strategy Calls
Weekly calls for strategy review, funnel diagnosis, creative direction, and decision-making support.
Value: $7,500
Support + Direct Founder Access
Between-call support channel and direct access to Gui for campaign diagnosis and decisions.
Value: $2,000
Playbooks + Funnel Library
SaaS Paid Acquisition Playbook and B2B SaaS Funnel Model Library.
Value: $3,000
AI Research + Creative Agents
SaaS Buyer Research Agent and 50-Ad Creative Generation Agent.
Value: $3,000
Reviews + Weekly Diagnosis
Conversion and qualification funnel reviews plus weekly campaign diagnosis process.
Value: $3,000
Bonus: Creative Engine + Templates + Pricing Playbook
AI Creative Production Engine, 50+ B2B SaaS Creative Template Library, and SaaS Pricing and Offer Positioning Playbook.
Value: $4,000
Total implementation value: $22,500+
Program investment: Just $2,890
The core value is the 12 calls and direct access to Gui. The playbooks, AI workflows, and bonuses are the system that makes those calls produce better decisions faster.
What is separate — what you need to bring — why now
Not included unless separately scoped
Daily campaign management or full ad account operation.
Full landing page design and build.
Full copywriting production.
Full email implementation and CRM setup.
Sales team execution and follow-up.
Video production and editing.
Ad spend, software, and platform fees.
What the client needs to bring
Current growth assets and campaign history.
Customer, pricing, and sales context.
An execution owner who can implement recommendations.
Timely feedback on lead quality and revenue outcomes.
Willingness to act on priorities, not just discuss them.
Why build this now
Every month without a clear acquisition system means:
More scattered tests with no coherent thesis.
Slower learning from the market.
Weaker offer and creative feedback.
More dependence on guessing over signal.
Competitors building sharper systems while yours stays undefined.
1
2
3
4
5
1
More scattered tests with no clear signal;
2
slower market feedback and weaker offer learning;
3
more wasted budget on campaigns without a system;
4
less predictable pipeline and user growth;
5
more dependence on referrals and guessing over a real acquisition engine.
Build the system once. Improve it every week.
The goal is not random ad tests. The goal is a paid acquisition operating system that helps the company understand buyers, qualify demand, and make better campaign decisions every week.
By the end of 12 weeks, the team has a clear acquisition thesis, a tested funnel, a working creative process, a weekly review rhythm, and a roadmap for the next 90 days. That is the deliverable.
If this makes sense, the next step is to confirm scope, cadence, start date, and the first 30-day priority.
Book a call with Gui
These and 20+ fast-growing SaaS companies trusted Venture Compass: